3. Scenario 1 continued
Now that you’ve identified some limitations with Meer-Kitty’s data, you want to communicate your concerns to stakeholders. In addition to insufficient video trend data, your main concern with the indoor paint survey is that the data isn’t representative of the population as a whole.
Clearly, one particular respondent, the superfan, is overrepresented. What does this situation describe?
1 / 1 point
Correct
This situation describes sampling bias. Sampling bias occurs when a sample isn’t representative of the population as a whole.
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