Understanding Social Networking Behavior Quiz >> Viral Marketing and How to Craft Contagious Content
1.People who you’ve never met can influence your behavior.
1 point
False
2.Homophily describes which tendency?
1 point
Disliking what your parents like
Having the same preferences as your neighbors
People to be friends with similar others ✓
3.Which two factors contribute to homophily?
1 point
Biased tie formation ✓
Biased interaction
Divergence
Upbringing ✓
4.Weak ties are…
1 point
Acquaintances ✓
People that aren’t very useful to you
Only people you’ve worked with
5.Strong ties are…
1 point
People who purchase a lot
People who can lift a lot of weights
People you talk to often ✓
Someone who came to your wedding
6.Which are more helpful when trying to get a job?
1 point
Strong ties
Weak ties ✓
Equally helpful
7.For products or services that require multiple doses of influence, you should apply what type of marketing strategy?
1 point
Waterfall ✓
Sprinkler
Hybrid
Pool
8.For products or services that require only one dose of influence, you should apply what type of marketing strategy?
1 point
Hybrid
Pool
Sprinkler ✓
Waterfall
9.Social networks started with the internet.
1 point
False ✓
True
10.Network effects describe…
1 point
When something value depends on the number of others using it ✓
The fact that we get information from our peers
The fact that social media shapes our decisions
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