Theories and Practice of Social Persuasion Quiz >> Viral Marketing and How to Craft Contagious Content
1.The first person who talks in a meeting has a big influence on others because…
1 point
People tend to follow others ✓
They tend to have higher status
2.Social influence affects:
1 point
What we buy
What we say
What job we choose
All of the answers are correct ✓
3.Informational influence describes…
1 point
When we look to others for the right answer ✓
People’s tendency to rely more on information than emotion
4.People only imitate others when they don’t know the right answer.
1 point
True
False ✓
5.The more other people are doing the same thing…
1 point
The stronger conformity pressures become ✓
They don’t change
The weaker conformity pressures become
6.Why do people diverge from others?
1 point
Because they want to avoid signaling undesired identities ✓
Because they are bored
Because they found something better
7.What should people do if other people buy the same pen as them?
1 point
Keep using it
Abandon it
Depends on the identity of the people who adopted it
8.What should people do if other people start listening to the same music as them?
1 point
Abandon that music
Keep listening to it
Depends on the identity of the people who adopted it ✓
9.Brands control what it means to use that brand.
1 point
True
False ✓
10.Which products have the largest logos?
1 point
Cheap ones
Expensive ones
Somewhere in the middle ✓
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