The Social Media Landscape Quiz >> Introduction to Social Media Marketing
1.Which of the following activities are at the core of marketing? (Select all that apply)
1 point
2.Which of the following is NOT a type of digital marketing?
1 point
Correct: Correct! Print advertising is similar to display advertising but is not in a digital format.
3.When looking at the digital marketing landscape which of the following is NOT a type of social media platform available to users?
1 point
Correct: Correct. While visual content is an important part of effective social media campaigns, platforms that allow users to create graphic elements are not a type of social media platform.
4.Which of the following did Facebook acquire to increase connections and communication between Facebook users?
1 point
Correct: Correct! WhatsApp was acquired in 2014 by Facebook.
1.Which of these steps is not at the core of marketing?
1 point
Correct: Correct! Providing customer service is an important function within an organization, but it isn’t at the core of marketing
2.Which of the following are types of digital marketing? (Select all that apply)
1 point
3.When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)
1 point
4.Which of the following social media platforms are encompassed by Facebook? (Select all that apply)
1 point
5.Which of the following statements is true about Instagram?
1 point
Correct: Correct! Instagram does not charge users or businesses in order to share photos and videos.
6.Which of the following statements is true about Facebook and Instagram messenger?
1 point
Correct: Correct! Messenger allows you do have multiple purposes in one continuous conversation.
7.True or false: Businesses and non-profit organizations can participate in Social Media Marketing.
1 point
Correct: Correct! Businesses and non-profit organizations can highly participate in and highly benefit from Social Media Marketing.
8.How does digital marketing differ from traditional marketing? (Select all that apply)
1 point
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