Attributes of Stickiness Quiz >> Viral Marketing and How to Craft Contagious Content
1.The fact that some first names are more popular than others is best explained by:
1 point
Quality
Advertising
Social Dynamics ✓
2.Social epidemics are situations where everyone gets a disease.
1 point
False ✓
True
3.Which framework explains why some ideas stick?
1 point
STEPPS
4 Ps
STP
SUCCES ✓
4.Analogies help people remember ideas because…
1 point
They evoke emotion
They explain novel things using ideas people already understand ✓
They are short
5.You can make something unexpected by…
1 point
Opening a curiosity gap
Doing something novel
All answers are correct ✓
Breaking a pattern
6.Repetition increases surprise.
1 point
True
False ✓
7.Abstract language is more memorable than concrete language because…
1 point
It doesn’t. Concrete language is more memorable. ✓
It encourages imagination.
It evokes emotion.
8.Testable credentials increases:
1 point
Simplicity
Emotion
Stories
Credibility ✓
9.Which of these statements is true?
1 point
True information is always more memorable
Sometimes false things are just as memorable, if not more so, than true ones ✓
10.Stories help messages stick because…
1 point
They act like flight simulators ✓
They are credible
People don’t like information
They are simple
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