Module 3 Quizz >> Brand Management: Aligning Business, Brand and Behaviour
TOTAL POINTS 7
1.Which of these forces increase the need to align business, brand and behaviour? (select only one)
1 point
2.Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)
1 point
3.Which of the following brands were used in the video as examples of mis-alignment between business, brand and behaviour? (select all that apply)
1 point
4.True or False? When two companies merge, their shared values provide the best basis for building a winning culture.
1 point
5.True or False? The brand promise to customers has to be the same as that to the employees.
1 point
6.Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)
1 point
7.True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.
1 point
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