Module 4 Graded Assessment >> Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
TOTAL POINTS 10
1.___________ is the concept under which a company integrates and coordinates its many communications tools to deliver a clear, consistent, and compelling message about the company and its products.
1 point
2.________ is a marketing communications tool in which marketers are able to present their brands ‘naturally’ within a TV show or movie for a fee.
1 point
3.________ is used to influence the way an organization is perceived by its various stakeholders.
1 point
4.Which tool of the marketing communications mix consists of short-term incentives to encourage consumers to purchase a product or service?
1 point
5.________ is a type of marketing communication in which consumers pass along marketing content of a brand to others through the Internet. Consumers do this without receiving a fee, and the content is often creative and provocative.
1 point
6.If a company wants to build a reputable “corporate image,” it will most likely use which of one the following marketing communications mix tools?
1 point
7.When a company aims to reach masses of potential consumers that are geographically dispersed at a low cost per exposure, the company will most likely choose which of the following marketing communications tools?
1 point
8.If McDonalds includes a free toy from a Disney movie in its happy meals for kids, what type of sales promotion is used?
1 point
9.________ is a tool that allows consumers to try out products without the risk of deviating from a product that they already know.
1 point
10.________ is a practice that helps search engines to reach the content in our websites more effectively through organic (not paid) searches.
1 point
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