Module 2 Graded Assessment >> Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
TOTAL POINTS 10
1.Please indicate which of the following is NOT one of the four steps of the Selective Processes Theory:
1 point
2.Please read the following definition:
People tend to seek out the viewpoints that they agree with.
Please indicate which step of the Selective Processes Theory, this definition corresponds to:
1 point
3.Which is the correct order of the steps of effective communications?
a. Design communications
b. Identify target audience
c. Decide on the media mix
d. Determine communications objective
e. Select channels
f. Measure results
1 point
4.Please indicate which of the following is NOT an external search source during the consumer decision making process:
1 point
5.Please indicate which of the following is NOT one of the dimensions of the FCB Grid:
1 point
6.AIDA stands for attention, ________, desire and _________.
1 point
7.The first step of hierarchy of needs in which the consumer learns to recognize the product or brand name is:
1 point
8.___________ effect occurs at the point where the advertising or communication begins to affect consumer responses in a more positive direction and have greater incremental effect on sales.
Which is correct to fill in the blank?
1 point
9.Which method of setting an integrated marketing communications budget is based on the fallacy that communications cause sales?
1 point
10.______________ budgeting is the allocation of marketing communications funds to match the competitor’s level of spending.
Which is correct to fill in the blank?
1 point
Related Questions & Answers:
- Module 1 Graded Assessment Module 1 Graded Assessment >> Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more TOTAL POINTS 10 1.(Positive) ... Read more...
- Module 3 Graded Assessment Module 3 Graded Assessment >> Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more TOTAL POINTS 10 1.The ... Read more...
- Module 4 Graded Assessment Module 4 Graded Assessment >> Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more TOTAL POINTS 10 1.___________ ... Read more...
- Understanding Social Networking Behavior Quiz Understanding Social Networking Behavior Quiz >> Viral Marketing and How to Craft Contagious Content 1.People who you’ve never met can ... Read more...
- Fill in the blank: In addition to a job title, many companies list project management as a desired _____. 1.Fill in the blank: In addition to a job title, many companies list project management as a desired _____. 1 ... Read more...
- Which of the following are ways to get professional supervised project management experience? Select all that apply. 3.Which of the following are ways to get professional supervised project management experience? Select all that apply. 1 / 1 ... Read more...