SEO of Today, Tomorrow and Beyond

SEO of Today, Tomorrow and Beyond >> Introduction to Search Engine Optimization

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2 points

Looking at how keywords relate to paid search results

Looking at how “focus” keywords are related to keyword trends on related sites

Looking at how words are related to a registered domain name

Looking at how words are organized and cataloged on business sites

Looking at how words are related to each other

All of the above

2 points

A search algorithm compares existing content with previously-penalized content

A gatekeeper program tries to determine if the user accessing a site is a real human or a bot

Search engine providers attempt to match a specific individual to their fraudulent site(s)

All of the above

Software tries to determine if a query can be matched to a specific individual or thing

Software tries to determine if a query can be matched to a paid, branded link

2 points

Active social media presence

Valid contact information listed on homepage

Search volume based on brand name

Number of mentions around the web

Engagement with search providers to increase marketing

All of the above

1 point

Topic modeling and association

Analyzing the number of backlinks to the document

Keyword analysis and number of backlinks

Keyword usage and over-optimization

1 point

Used by search engines to determine relevancy and trustworthiness of a site

A method of linking to other websites based on their topic or theme

Utilized by search engines to analyze the theme or topic of a site

Used by search engines to improve location identification capabilities

1 point

Perform your own, thorough semantic analysis of the site

Determine a site’s keyword and then use words and phrases related to or synonymous with the focus keyword

String long tail keywords one after the other throughout the site regardless of how they make sense contextually

Determine a site’s keyword and use it repeatedly throughout the website

1 point

Users appear to be more satisfied with search results when they see brands they recognize

Smaller brands bring a greater variety of users to sites

Searchers’ familiarity with certain brands means they are biased towards them

Google does not appear to favor brands or associated entities with its relevancy algorithm

1 point

Don’t put resources into offline efforts

Develop social presence

Create great content

Acquire links from trusted sites

SEO of Today, Tomorrow and Beyond >> Introduction to Search Engine Optimization

SEO of Today, Tomorrow and Beyond

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